April 19, 2024

Archie Wertheim

Technology Integration and Foundations for Effective Leadership

Disney Plus is finally cracking down on password sharing in the US

2 min read
Disney Plus is finally cracking down on password sharing in the US

The writing’s been on the wall for months now, but Disney Plus is finally implementing measures to keep US subscribers from sharing their passwords with people who aren’t paying for the service.

Today, Disney Plus began sending out emails informing subscribers about new changes to its terms of service that will, among other things, make it harder for people to access the service using log-in credentials that aren’t actually theirs. The updated terms come a few months after Disney Plus implemented similar measures for its Canadian subscribers and just days after Hulu sent out similar notices to users about changes to its own TOS and its plans to stop password sharing in the coming weeks. 

Like Hulu’s terms of service, the changes to Disney Plus’ agreement are dated January 25th and are already in effect for new customers. Per Disney Plus’ emails, existing subscribers can expect the new restrictions to go into effect on March 14th.

“We’re adding limitations on sharing your account outside of your household, and explaining how we may assess your compliance with these limitations,” the email explains.

As was the case with the rollout of Hulu’s new TOS, Disney says that the streamer can “analyze the use of your account to determine compliance” with the new rules but doesn’t detail specifically how it will identify anyone trying to skirt them. And while the new terms say that more information about this policy can be found on Disney’s online help center, all there seems to be right now is a pretty cut-and-dried explanation of how the company defines a “household.”

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